Targeted Support for Money and Mental Load Challenges
Mental Load and Financial Coaching for Couples in Pennsylvania and beyond
When ongoing fights about money, chores, or mental load are draining your relationship.
Many couples aren’t fighting because they don’t care about each other. They’re fighting because money decisions, mental load, and daily responsibilities have become chronic sources of tension. Couples coaching around mental load and finances can help.
Couples Coaching Services at A Better Life Therapy
We offer three focused coaching options for couples who need help with practical systems, not just emotional insight.
Couples Finance Coaching
For couples who argue about money or feel anxious, avoidant, or misaligned around finances.
This service helps couples:
Reduce recurring money fights
Understand emotional patterns around spending, saving, and debt
Create shared financial systems that work in daily life
Address financial anxiety, avoidance, or power struggles
Align on short- and long-term financial goals
This is not investment advice or financial product sales. The focus is on communication, behavior, and creating realistic systems couples can actually maintain.
Couples Mental Load Coaching (Fair Play®)
For couples struggling with uneven domestic labor, invisible work, and burnout.
This service helps couples:
Identify and name the full scope of household and caregiving labor
Reduce resentment related to mental load and task imbalance
Clarify ownership of responsibilities (not “helping”)
Create fair, sustainable systems for home and family life
Move from constant negotiation to shared agreements
Using the Fair Play® framework, couples shift from assumptions and conflict to clarity and collaboration.
Couples Finance + Mental Load Coaching
For couples where money stress and household labor are deeply intertwined, which is often the case.
This combined approach helps couples:
Address both financial and domestic stressors together
Understand how money, time, and labor interact
Reduce chronic overwhelm and tension
Build aligned systems that support both partners’ well-being
This option is especially helpful for dual-career couples, parents, and high-functioning couples who feel stretched thin.
Who This Is For
This service is especially helpful for couples who:
Argue repeatedly about money, spending, debt, or financial priorities
Feel buried under mental load, invisible labor, or unequal household responsibilities
Are high-functioning on paper but strained at home
Are doing good therapeutic work but feel stalled around logistics and systems
Are navigating dual careers, parenting, or major life transitions
This work helps couples move from recurring conflict to shared systems that actually work.
About Brian Page, M.Ed.
Brian Page is a Certified Financial Therapist™, Accredited Financial Counselor®, and Fair Play Facilitator® with a Master of Education degree. He specializes in helping couples resolve recurring conflict related to money, mental load, and daily life systems.
Brian has spent over 15 years working in personal finance and economic education. His work has included national leadership and advisory roles focused on financial capability and education, including serving as a Visiting Scholar with the Consumer Financial Protection Bureau’s Office of Financial Education and contributing to large-scale financial education initiatives across academic and public institutions.
He has been recognized nationally for his impact as an educator and has worked with organizations such as the Milken Foundation, the Council for Economic Education, and university-based financial education programs.
Brian has been married since 2002. His wife is an executive in the financial industry, and together they have three children. As a dual-career family that has navigated relocations, shifting breadwinner roles, and competing professional demands, Brian brings both professional expertise and lived experience to his work with couples.
Clients often describe Brian as grounded, practical, and deeply empathetic—someone who helps couples move out of blame and into workable solutions.
About Brian’s Certifications:
Certified Financial Therapist™
A Certified Financial Therapist™ is trained to help individuals and couples understand not just what they do with money, but why they do it. This designation blends personal finance with psychology, relationship dynamics, and behavior change. Financial therapists help couples navigate emotionally charged issues like debt, spending differences, financial anxiety, and power dynamics around money. The work focuses on improving communication, reducing conflict, and creating healthier long-term financial behaviors. Rather than offering only technical advice, a Certified Financial Therapist™ addresses the emotional and relational side of money that often keeps couples stuck.
Accredited Financial Counselor®
An Accredited Financial Counselor® provides practical, judgment-free financial guidance focused on real-life decision making. This designation emphasizes budgeting, debt management, cash-flow planning, and goal setting for households at all income levels. Financial counselors help clients build systems that actually work in daily life, especially during periods of transition or financial stress. The approach is educational and collaborative, not sales-driven. An AFC® is trained to meet people where they are and help them take clear, realistic next steps with their money.
Fair Play Facilitator®
A Fair Play Facilitator® helps couples create a more equitable and sustainable division of labor at home. Trained in Eve Rodsky’s Fair Play method, facilitators guide couples through identifying household responsibilities, clarifying ownership, and redistributing work more fairly. The goal is not perfection, but reducing resentment, mental load, and burnout. Fair Play Facilitators help couples move from assumptions and arguments to shared agreements and systems. This work is especially impactful for dual-career couples balancing paid work, parenting, and household management.
How This Service Works
Financial Therapy and Mental Load Coaching can be:
A standalone service for couples focused specifically on money or mental load
An adjunct to couples therapy, working collaboratively with your therapist
When coaching is combined with therapy, your primary therapist remains central. Coaching sessions are time-limited and focused on systems, while therapy continues to address emotional and relational dynamics.